A Colour Hotel · Porto

Bom Tom — restored interior, blue-grey structure amid pastel plaster

Porto FlagshipA Colour Hotel

A Colour Hotel · Porto

Some come to sleep. Everyone comes to see.

Six colour worlds · Seventy rooms Porto · A Colour Hotel

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01 — Manifesto

Not a hotel with colour.
A hotel that is colour.

The colour lives in your key — the room stays pure. A calm, standard room to sleep in; the colour is carried by the key you're given, the artwork on its wall, the book, the bar. No repainting, no renovation — a system laid over the rooms you already have.

A pink hall, then five floors of colour, seventy exact tones drawn from the historic Répertoire de couleurs — one key, one tone, one artwork per room. An address you visit the way you visit a painting.

Six floors.
Seventy tones.

One master palette runs the whole house — a pink hall and five floors of colour, each a family of exact tones. Every key, artwork and cocktail is drawn from it. The rooms stay standard; the colour is the system around them.

Hall — Pink

Rose Pompadour

Arrival in rose. A drawing-covered lounge in blush velvet — home to The Pink Bar, the key wall and the whole system, previewed in one breath.

Rez-de-chausséeReception · The Pink Bar · Lounge

Yellow

Jaune Citron

From pale sulphur to burnt ochre — lacquer walls that hold the morning long after the light has moved on.

Étage I101–11414 Chambres

Green

Vert Viridine

Glass, resin and viridian light — fourteen greens between tilleul and bouteille. A garden held indoors.

Étage II201–21414 Chambres

III

Red

Rouge de Chine

Vermillion to blood. Lacquered walls, red tile, a heartbeat of a floor — the most cinematic in the house.

Étage III301–31414 Chambres

Blue

Bleu Outremer

Porcelain to midnight. Fourteen blues descending like dusk — the floor where voices lower on their own.

Étage IV401–41414 Chambres

Beige

Beige Lin

Chalk, hemp, camel, sepia. The quietest floor — and the most exacting. Where colour learns to whisper.

Étage V501–51414 Chambres

02 — The Colour Corridors

Walk through the spectrum.

An enfilade of thresholds — each floor announcing its tone before you arrive.

The Nomenclátor

Seventy standard rooms, seventy keys, seventy colours — the colour is the key, not the wall. Hover to name one.

70 / 70

One colour per floor. The key is yours.

The rooms aren't all different — a whole floor is a single colour.

Every room on a floor wears the same tone, wall to door. What changes from one room to the next is only its name — and the coloured key you're handed, and take home. Standard rooms; the colour and the key do the rest.

Hall floor — a room in rose — Hall · Rosé H·04 — Blush same colour on the floor · your key: H·04

Floor I — a room in yellow — Floor I · Citron I·05 — Saffron same colour on the floor · your key: I·05

Floor II — a room in green — Floor II · Absinthe II·06 — Fern same colour on the floor · your key: II·06

Floor IV — a room in blue — Floor IV · Ultramarine IV·04 — Indigo same colour on the floor · your key: IV·04

The first 100 days.

Awareness before occupancy — the opening communication plan.

Before a single room is sold, the house has to be talked about. The opening is built as one communication plan — three activations that turn the hotel into a live event, pull the city in and earn organic reach. People come to see first; they book after. This is where the concept earns its traffic.

01 — The gift of the key

You leave with your colour.

Every guest keeps their coloured key — a souvenir the exact tone of their stay. A small object that travels, gets photographed and carries the brand out into the world.

Why · earned social + word of mouth

02 — The painters, live

Seventy artists, in the house.

For 100 days, seventy artists each make one work per room, on site. The corridor becomes a gallery, the opening a month-long happening — a reason to visit before you ever book.

Why · press + local culture + foot traffic

03 — The book

The guests draw it themselves.

One communal book, open in the house — anyone may draw a page in the colour of their floor. When it fills, it's bound, shelved in the library and published for sale: a collective portrait of the opening.

Why · participation + a lasting artefact

The mechanic Awareness → organic traffic → reservations. The colour is what makes all of it photographable — and gives the first 100 days their reach.

03 — The Residency

Seventy artists. Seventy rooms. One colour each.

One colour, one artist

A commission per room.

Each artist is assigned a single room and its exact tone from the nomenclátor — and makes one original piece for it. Seventy rooms, seventy works, no two alike.

Made in the house

Painted live, on site.

The works are created inside Bom Tom during the first 100 days after opening. Guests don't just sleep among the art — they watch it happen.

The opening act

A hundred days of colour.

A living, month-long event that draws the city in — the room becomes a studio, the corridor a gallery, the opening a reason to visit before you ever book.

04 — The Key Wall A wall of coloured room keys behind reception, ordered by colour

Every key, hung by colour.

Behind the desk, hundreds of keys — each in its room's exact tone, ordered in blocks of colour. A spectrum you walk past on arrival.

A colour of your own — yours to keep.

Each tag carries the house colours. On the way out, the key leaves with you: a souvenir the exact tone of your stay.

The Pink Bar

Reception · Monochrome cocktails

In the blush of the hall, a bar where every cocktail is a colour and every colour a room. Order by tone.

Bom Tom — The Pink Bar: cocktails, menu, keys and glassware

BŌM — the cocktail bar sign on the façade — The sign on the street — Bôm, Cocktail Bar

05 — The Drawing Book

One book. Everyone draws.

No one takes a book home. Instead, a single communal book sits open in the house — anyone who wishes may draw a page, keeping to the colour of their floor. When it is full we lay it out, shelve it in the hotel library, and publish it for sale. A collective portrait of a season, in colour.

A system, not a building.

Replicable by design. Scalable by intent.

Bom Tom is not one hotel — it is a method for making them. The colour is the architecture; the method travels. Every future Bom Tom shares the DNA, never the copy.

To replicate is not to repaint. You keep your standard rooms and lay the colour system over them — a coloured key to keep, one artwork per room, a communal book, a bar, and a 100-day opening plan. Cheap to adopt, unmistakable to see.

01 — Method

Colour is the architecture.

One rule governs every decision — surface, material, wayfinding, service. Not decoration: structure.

02 — Kit of parts

Palette · nomenclátor · materials · signature spaces.

A defined toolkit — reusable, documented, ownable — instead of a look to be copied.

03 — Local translation

Every building keeps its bones.

Art Deco, modernist, brutalist, classical — the system re-colours what is already there, in dialogue with the city.

04 — A new Bom Tom

Same DNA. Never a copy.

Each location is unmistakably Bom Tom and unmistakably itself. The system compounds; the brand scales.

Two ways to translate it

Same method, a different house. The palette and the activation change — the system does not. Two houses, already in motion.

Greece

Beach hotel · Greece

Every floor a different blue of the sea.

The whole Aegean, held in one building.

Colour — floors graded from foam to deep water; a lighter blue as you rise toward the light.
Activation — instead of 70 painters, local artisans craft one exclusive piece for each room, so every key opens onto something handmade and coastal.

Why · craft story + a keepsake per room

Mexico City

City hotel · Mexico City

Local colour, turned all the way up.

Not minimal — maximal. The city's palette at full volume.

Colour — a saturated local palette, floor by floor: sky blue, cochineal red, cactus green, terracotta.
Activation — the city's makers take over for 100 days: muralists, weavers and ceramicists, one craft per colour, made on site.

Why · bold local identity + a photogenic, press-ready house

Porto — Flagship / Greece· Mexico City· Madrid· Milano· …

Reserve a Colour · Porto

Choose your
colour first.

Everywhere else, you pick a date and take what's left. Here, you begin with a colour — and the room, the light, the morning all follow from it. Come for the night. Or just to look.

Pull a colour → or

The house has chosen your colour